The Design Approval Process: How to Route Sign-Offs So Nothing Stalls

TL;DR Most design approval delays come from routing, not slow people. Fix who approves what, in what order, and half the waiting disappears. Run independent approvals (brand, product, legal) in parallel instead of one after another, and give low-risk assets a fast lane that skips the full chain. Every approval step needs one owner, one […]
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