TEAM SOLUTIONS
WORKFLOW SOLUTIONS
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REVIEW TOOL
PROJECT MANAGEMENT
TOOLS & INTEGRATIONS
Approval Studio is your guardian of brand book consistency. We help you make sure your logo or any other identity artwork follows each and every guideline. How? By providing reliable brand asset approval software.
Brand asset approval is the process of reviewing and signing off logos, brand books, and identity artwork before they’re published. And it rarely fails because someone gave bad feedback. The feedback just tends to arrive in a chat thread, vague and with no particular version attached. Here’s what it looks like when it doesn’t:
WITH APPROVAL STUDIO
BEFORE
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Reviewers place comments directly on the part of the asset they mean: the wordmark, the font, one colour in the gradient. Approval Studio offers five annotation shapes, so a note can point at a single letter or frame an entire lockup. Comments thread underneath each other, which keeps a follow-up question attached to the thing it’s about. Nothing has to be described in words that someone else then has to interpret.
Brand revisions are usually small: half a point of letter spacing, a hex value one step off, a gradient that shifted on export. Approval Studio compares versions in four modes: Difference, Fader, Toggle, and Side by Side. Difference highlights what moved automatically, so spotting it doesn’t depend on anyone’s eye. Every version stays in the project, so you can compare round five against round one, not only against round four.
Invite reviewers by email address or by shortlink. They open the asset in a browser, annotate, and approve without registering, logging in, or installing anything. Approval Studio still records who did what and when, so an approval from a client, a legal reviewer, or a franchise partner carries the same trail as one from your own team. External reviewers get the same annotation and comparison tools as everyone else.
Every project has a reference space for the brandbook, the brief, and any supporting material. Reviewers open it alongside the asset they’re reviewing, so the rules are in front of them. Approval Studio records who uploaded each reference file and when, and reviewers can request one if something they need is missing. It removes the most common reason a round gets wasted: someone approving an asset that contradicts a rule they never saw.
Assign an asset upload or review to one person or to a whole group, be it the design team, legal, or a regional office. Approval Studio shows which tasks are open, which have been opened, and which are finished, so a stalled round is visible before the deadline rather than after it. Groups mirror how the company is actually organised, so routing an asset doesn’t depend on remembering the right individual’s name.
Who can review brand assets in Approval Studio?
A logo presentation that goes to six stakeholders usually comes back as six opinions in five formats? Send one link instead, and watch how every note lands on the artwork, attributed, and the client’s approval gets on record. That’s how you have all the answers when the invoice is questioned three months later.
Tired of managing all those requests arriving from marketing, sales, HR, and three regional offices, all wanting the logo on something? Keep the brandbook close to the asset, build user groups that mirror those departments, and set how many people have to approve before it counts as done, be it one reviewer or all of them.
When a rebrand rolls out across markets, each one can adapt it slightly. With Approval Studio, your version history shows what every market actually shipped, and the external review feature lets local partners review assets for brand compliance without a seat in your systems.
Cheaper than missed deadlines and chaotic stressful workflow
per user / month
per user / month
per user / month
CLIENT INTERVIEWS
