Category: Branding

How to Build Perfect Collateral Pt.2: Marketing

Sustaining a successful business is a process that always continues. In the previous article, we’ve established how to start this process. However, this was just the beginning of the story. Today, we will discuss ways to make your business thrive using marketing collateral. 

How To Build A Perfect Collateral Pt.1: Branding

What is presence in terms of business? What can you do to ensure people know your brand exists? Being a more fleeting notion, a brand requires resources to come to life. These embodiments include a logo, a website, an e-mail, or a social media page. All these elements together create collateral – all the elements […]

Craft The Best Name & Logo

What is the first thing you notice when wandering around the supermarket trying to find something to eat? Probably, it is the name of the brand and its logo. You may have never seen this company before, but already you are making conclusions about them based on the name, color palette, and the shapes on […]

When Your Company Should Rebrand: 6 Signs

A brand’s identity is its essence, something that distinguishes it in a crowded marketplace. It’s the sum of a company’s values, mission, and the emotional connection it forges with its audience. Developing a brand identity is a paramount task as it impacts how consumers perceive and trust a business. However, the business landscape is dynamic, […]

Christmas Present Wrapping Ideas in 2023

Well, well, well… holidays are coming! *Coca-Cola theme is playing in the background* I love this song and commercial, and, of course, I love to prepare Christmas presents for my nearest and dearest. And I absolutely love choosing wrapping. Sometimes I even think of the wrapping than of the present itself – that’s a rather […]

How CD Projekt Red Marketed Cyberpunk 2077

I prefer Ghost of Tsushima 🙂 Everyone does if we are talking about game dev and finished products. However, this does not mean Cyberpunk 2077 becomes less popular, breakthrough, “nextgenned”, hyped, or any other epithet you want to use. The situation is similar to Ballon d’Or ceremonies: there is Wesley Sneijder, but Messi wins (pointless […]

Worst Branding Ideas of Prominent Brands

Sometimes I get really perplexed by some rookie mistakes made by big brands who rule the market of branding strategy for years. Well, what can I say – even the greats have their bad days. This phrase may be a point of justification for the companies who have decades of experience in graphic design or marketing […]

Who Stands Behind the Designs of Famous Logos?

Not so much time ago, I was walking around my block and noticed that there were many Apple retailers and small shops selling products of guys from Cupertino. And sudden thought came to my mind: “I do know Steve Jobs and Tim Cook, but I do not know who made the brand identity so recognizable. […]

How Naughty Dog marketed The Last Of Us: Part II

The Last of Us II was one of the most anticipated video game releases in the last 7 years that have passed since the highly successful first part. It became a huge hit, earned the love of millions of fans and critics alike, and received an incredible number of awards – it even stands to […]

Adidas Branding: History of Logos and Best Ads

Hi there – Adidas is on the table today! I bet you won’t find a person that has never heard of this brand. Germans are well known for creating great cars, but I must say that sports apparel is also the thing to be proud of. So, let’s begin our journey from my first, let’s […]

Nike: History, Branding, and Best Marketing Campaigns

Hi there! How are you doing? I know you are getting more and more tired of coronavirus, quarantine, pandemic, and blah-blah-blah. Let’s wind down a little bit and continue on a somewhat forgotten category on our blog – the identity of famous brands. In this article, it’s going to be Nike. 

How Do You Make Branding Work For You?

You want to create great branding and don’t know where to start. Let’s assume that you already have an idea but don’t know what to do with it. How can you make people notice you and, more importantly, make a long term relationship with your brand?

Are Logos overrated?

Michael Bierut – a graphic designer of such projects as Verizon, Billboard, museumofsex, and many more, thinks that logos are overrated. The only thing makes it great. Which one? Let’s discuss this.

Coca-Cola vs Pepsi: The Soda Logo War

American culture is very diverse and has many different symbolic, even iconic elements. A big part of this symbolism is created by numerous brands that are glued to the very image of the US forever. McDonald’s, Apple, Microsoft, Google, Mastercard, Amazon and many others are only a small part of a crazy-long list.

IKEA Logo Changes

While reading yesterday’s news I bumped into a short article about Swedish giant IKEA changing its logo. It’s not the first redesign for IKEA, but what caught my eye was… I didn’t notice any changes at first glance. Take a look at the old logo:

Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival […]