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Author: Matthew Roberts

Coca-Cola vs Pepsi: The Soda Logo War

American culture is very diverse and has many different symbolic, even iconic elements. A big part of this symbolism is created by numerous brands that are glued to the very

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The 12 Principles of a Designer

Today we have a bit of a non-standard blog entry. It’s not the interview but rather a lecture of a man working in the design sphere for over a decade.

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The One About Creative Briefing

The One About Creative Briefing

If you have completed more than one project, you do not need any extra evidence of the importance of creating a brief and its possible impact on the success of

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Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for

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