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Five Achilles’​ Heels of Every Packaging Project

As you know, we at Approval Studio are trying hard to keep in contact with our clients and the broader design community to try and understand its pains better. Research on packaging design always proves very interesting, as there is almost no universal agreement on everything, except for maybe the most common issues.

The 12 Principles of a Designer

Today we have a bit of a non-standard blog entry. It’s not the interview but rather a lecture of a man working in the design sphere for over a decade. There will be no questions, just answers and there will be no real names. 

What is Online Proofing and Review Software?

Online proofing software (creative approval software, artwork proofing software) is a specialized tool that organizes the workflow and artwork proofing process for creative content in design projects. It may include many different functions that vary depending on a developer, but the main feature is the ability to collect centralized feedback on certain artwork.

We Want to Hear You!

Our team researches the possibility to reduce the operational costs for design and creative teams. As the outcome of our research, we intend to release the artwork review and approval process automation solution.

Design & Psychology

Today, I want to share with you, probably, the most interesting conversation that we had up until today. Daniel May is a design professional, who’s been working with such companies like Sony and BMG, and it’s possible, that some of his works you can find in your music collection on the CD covers.

What is the best collaboration tool for UX\UI designers?

UI UX

Today, we are talking to Andrii Horbachov and Dmytriy Kravchenko – the co-founders of Brave Wings digital bureau, UX\UI specialists from Ukraine. These guys have truly remarkable works in their portfolio, some of them can be found on Dribble, other projects cannot be shared in free access, due to contract restrictions, but believe me, they […]

Packaging Design as Science

Packaging design as science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see […]

Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival […]

Communication with Client & Design Innovations

While working on the web app, targeted for creative teams, our Approval Studio guys have carried out big research, making interviews with Project Managers, Team Leads, Design Professors, and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in […]

What decreases the profitability of a creative team? My personal experience.

What decreases the profitability of a creative team?

I used to work as the Project manager and Creative director and noticed that the majority of our projects were losing profitability due to the simple reason – miscommunication. And I mean internal miscommunication within a team and with the client as well. As a result, we had to miss the deadlines several times and clients […]