Are Logos overrated?

Michael Bierut – a graphic designer of such projects as Verizon, Billboard, museumofsex, and many more, thinks that logos are overrated. The only thing makes it great. Which one? Let’s discuss this.
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Michael Bierut – a graphic designer of such projects as Verizon, Billboard, museumofsex, and many more, thinks that logos are overrated. The only thing makes it great. Which one? Let’s discuss this.