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The One About Creative Briefing

The One About Creative Briefing

If you have completed more than one project, you do not need any extra evidence of the importance of creating a brief and its possible impact on the success of the project.

What decreases the profitability of a creative team? My personal experience.

What decreases the profitability of a creative team?

I used to work as the Project manager and Creative director and noticed that the majority of our projects were losing profitability due to the simple reason – miscommunication. And I mean internal miscommunication within a team and with the client as well. As a result, we had to miss the deadlines several times and clients […]