Design & psychology

Today, I want to share with you, probably, the most interesting conversation that we had up until today. Daniel May is a design professional, who’s been working with such companies like Sony and BMG, and it’s possible, that some of his works you can find in your music collection on the CD covers. Nowadays, Dan shares his experience with students of the University of Nebraska, teaching the design and I really envy his students, as Daniel is magnificent storyteller and knows how to inspire people. Unfortunately, plain text of the interview cannot share the atmosphere that Daniel creates with the help of his voice, manner of speaking, body language… Read more

Packaging design as science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see its packaging, but have no clue what’s inside of it. Read more

Communication with client & design innovations

While working on the web-app, targeted for creative teams, our Approval Studio guys have carried out a big research, making interviews with Project Managers, Team Leads, Design Professors and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in Approval Studio blog. Read more

Roasting the Package of “Nonexistent Vodka”​

Today we are going to discuss a very unusual representative from the world of alcohol and rightfully judge it by its cover and package. Vodka Nonexistent – is its design as good? In the struggle for customer curiosity, Nonexistent plans to use two methods at once: optical illusion and space capture.

The bottle and lodgement merge on the shelf into one bright illusionist pattern, eventually evoking the question: “Is there any vodka at all?” creators imagined? Let’s take a closer look together. Read more

Five Achilles’​ Heels of Every Packaging Project

Each package is great in its own unique way, but most of them face pretty similar problems. We at Approval Studio have systematized the most typical issues and described five Achilles’ heels of every packaging project. Check yourself before adding a fresh artwork to your portfolio or sending it to a publisher. No need? Well, at least you can laugh at our witty out-of-the-context comments. Read more