Tag: label design

Five Achilles’​ Heels of Every Packaging Project

As you know, we at Approval Studio are trying hard to keep in contact with our clients and the broader design community to try and understand its pains better. Research on packaging design always proves very interesting, as there is almost no universal agreement on everything, except for maybe the most common issues.

What are the Benefits of Design Collaboration for Creating a Better Product?

Yeah, we’ve been talking a lot about collaboration on this blog. What choice do we have, though? It is the main engine of the design industry in 2020.

Coca-Cola vs Pepsi: The Soda Logo War

American culture is very diverse and has many different symbolic, even iconic elements. A big part of this symbolism is created by numerous brands that are glued to the very image of the US forever. McDonald’s, Apple, Microsoft, Google, Mastercard, Amazon and many others are only a small part of a crazy-long list.

Packaging Design as Science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see […]