As you know, we at Approval Studio are trying hard to keep in contact with our clients and the broader design community to try and understand its pains better. Research on packaging design always proves very interesting, as there is almost no universal agreement on everything, except for maybe the most common issues.
American culture is very diverse and has many different symbolic, even iconic elements. A big part of this symbolism is created by numerous brands that are glued to the very image of the US forever. McDonald’s, Apple, Microsoft, Google, Mastercard, Amazon and many others are only a small part of a crazy-long list.
I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see […]
While working on the web app, targeted for creative teams, our Approval Studio guys have carried out big research, making interviews with Project Managers, Team Leads, Design Professors, and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in […]