packaging design science

Packaging design as science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see its packaging, but have no clue what’s inside of it.

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RE VII

Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival horror roots, emphasizing exploration. 

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workplace

Communication with client & design innovations

While working on the web-app, targeted for creative teams, our Approval Studio guys have carried out a big research, making interviews with Project Managers, Team Leads, Design Professors and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in Approval Studio blog.

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Profitability of the creative team

What decreases the profitability of a creative team? My personal experience in fixing that

I used to work as the Project manager and Creative director and noticed that the majority of our projects were losing profitability due to the simple reason – miscommunication. And I mean internal miscommunication within a team and with the client as well. As a result, we had to miss the deadlines several times and clients were unhappy even if it wasn’t totally our fault.

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Creative direction

What is the main cause of a headache in creative direction? Nick Schön’s vision

During the last months, I`m asking CDs, Art-Directors and design managers the one question – what is the main headache in their job? This exciting experience became a good source for some blog series I`ll share with you later.

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