While reading yesterday’s news I’ve bumped into a short article about Swedish giant IKEA changing its logo.
It’s not the first redesign for IKEA, but what caught my eye was… I didn’t notice any changes from the first glance.Take a look at the old logo:

Old IKEA logo

Now let’s check the new one.

New IKEA logo

The difference isn’t obvious at all – except for, maybe, a trademark symbol. The thing is that the bosses decided to keep the old design but make subtle edits. Indeed, new logo doesn’t really alter the characteristics of original but rather modifies them a bit. In general, we have the same yellow oval with blue background and letters. The website I found the news on had to make a GIF to show the changes, saying that the changes are hard to catch without the AI comparison.

In Approval Studio, we have 4 different comparison modes to find the difference between the design variants, and the GIF that was on the website can be easily substituted with Toggle mode.
Here’s how it looks in our system.

Comparison of new and old ligo Ikea

The reason that we have 4 comparison modes, and we spent a lot of time developing those, is very simple – the first sketches, mock-ups, design versions may differ a lot, and you can easily see what has been changed in there. But the final and pre-final version can seem almost identical, and you need to make a wise choice to have the best variant chosen. Comparison tools allow to see those changes with your own eyes. Plus, as we have it in Approval Studio, the system can highlight them for you, so you would definitely know that you are fully aware of those changes – subtle yet impactful.

More examples of seamless design changes.

After reading the news about IKEA I recalled a story I read on the Internet a few years ago about another logo update.
Back in 2014, the local government of Moscow (Russia) decided to change their subway logo.
The original logo was M button – for Metro (which is a subway in Russian).
After spending more than 5 million dollars on the new logo design, they released the following thing.

Russian subway logo before and after

The most obvious changes here is removing this blue outline.
However, the designers have also redrawn the M latter, making it (according to them) “expressive, modern and universal.”
Now, try to find the differences here without the proof tool. I’m not asking was it worth $5 million.

Find 10 differences with a review tool.

I would end this story here, but while browsing the Facebook, I read about Dan Vojtech – a Czech photographer, who made a photoshoot of one and the same person, but with different focal lenses, showing how it affects the portrait.

Comparison of the person's look with different photo lenses

And again, I wasn’t able to find the difference just like that, until I uploaded the pictures in Approval Studio and ran the comparison modes. The changes became so surprisingly obvious, I couldn’t believe that I didn’t see those with my bare eyes.

Comparing all of the versions with Approval Studio

And what about you? How do you compare the file versions? What tools do you use to highlight the design changes?

Growth marketing Jedi at Approval Studio.

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