Christmas Present Wrapping Ideas in 2020

Well, well, well… holidays are coming! *Coca-Cola theme is playing in the background* I love this song and commercial, and, of course, I love to prepare Christmas presents for my nearest and dearest. And I absolutely love choosing a wrapping. Sometimes I even think of the wrapping than of the present itself – that’s a rather funny side effect of working at a design software company…

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Worst Branding Ideas of Prominent Brands

Sometimes I get really perplexed by some rookie mistakes made by big brands who rule the market for years. Well, what can I say –  even the greats have their bad days. This phrase may be a point of justification for the companies who have decades of experience in design or marketing but still are featured in our article today. 

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Who Stands Behind the Designs of Famous Logos?

Not so much time ago, I was walking around my block and noticed that there were many Apple retailers and small shops that were selling products of guys from Cupertino. And sudden thought came to my mind: “I do know Steve Jobs and Tim Cook, but I do not know who made the brand identity so recognizable. I doubt that Steve or Tim took the pencils and started drawing”. When I came home, I did some quick research and found out I was right.

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How Naughty Dog marketed The Last Of Us: Part II

The Last of Us II was one of the most anticipated video game releases in the last 7 years that have passed since the highly successful first part. It became a huge hit, earned the love of millions of fans and critics alike, and received an incredible number of awards – it even stands to be the game of the decade. Sure enough, fans expected nothing less from the follow-up chapter, so TLOU 2 had to maintain the same level – either that or be even better.

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Adidas Branding: History of Logos and Best Ads

Hi there – Adidas is on the table today!

I bet you won’t find a person that has never heard of this brand. Germans are well known for creating great cars, but I must say that sports apparel is also the thing to be proud of. So, let’s begin our journey from my first, let’s say, acquaintance with the famous brand.

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Nike: History, Branding, and Best Marketing Campaigns

Hi there! How are you doing? I know, you are getting more and more tired of coronavirus, quarantine, pandemic, and blah-blah-blah. Let’s wind down a little bit and continue on a somewhat forgotten category on our blog – the identity of famous brands. In this article, it’s going to be Nike. 

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How Do You Make Branding Work For You?

You want to create great branding and don’t know where to start. Let’s assume that you already have an idea but don’t know what to do with it. How can you make people notice you and, more importantly, make a long term relationship with your brand?

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Are Logos overrated?

Michael Bierut – a graphic designer of such projects as Verizon, Billboard, museumofsex, and many more, thinks that logos are overrated. The only thing makes it great. Which one? Let’s discuss this.

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Coca-Cola vs Pepsi: The Soda Logo War

American culture is very diverse and has many different symbolic, even iconic elements. A big part of this symbolism is created by numerous brands that are glued to the very image of the US forever. McDonald’s, Apple, Microsoft, Google, Mastercard, Amazon and many others are only a small part of a crazy-long list.

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Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival horror roots, emphasizing exploration. 

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