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Five Achilles’​ Heels of Every Packaging Project

As you know, we at Approval Studio are trying hard to keep in contact with our clients and the broader design community to try and understand its pains better. Research on packaging design always proves very interesting, as there is almost no universal agreement on everything, except for maybe the most common issues.

Design & Psychology

Today, I want to share with you, probably, the most interesting conversation that we had up until today. Daniel May is a design professional, who’s been working with such companies like Sony and BMG, and it’s possible, that some of his works you can find in your music collection on the CD covers.

Packaging Design as Science

Packaging design as science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see […]

Communication with Client & Design Innovations

While working on the web app, targeted for creative teams, our Approval Studio guys have carried out big research, making interviews with Project Managers, Team Leads, Design Professors, and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in […]