Tag: packaging design

Five Achilles’​ Heels of Every Packaging Project

As you know, we at Approval Studio are trying hard to keep in contact with our clients and the broader design community to try and understand its pains better. Research on packaging design always proves very interesting, as there is almost no universal agreement on everything, except for maybe the most common issues.

What are the Benefits of Design Collaboration for Creating a Better Product?

Yeah, we’ve been talking a lot about collaboration on this blog. What choice do we have, though? It is the main engine of the design industry in 2020.

Design & Psychology

Today, I want to share with you, probably, the most interesting conversation that we had up until today. Daniel May is a design professional, who’s been working with such companies like Sony and BMG, and it’s possible, that some of his works you can find in your music collection on the CD covers.

Packaging Design as Science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see […]