Coca Cola vs Pepsi

Coca-Cola vs Pepsi: The Soda Logo War

American culture is very diverse and has many different symbolic, even iconic elements. A big part of this symbolism is created by numerous brands that are glued to the very image of the US forever. McDonald’s, Apple, Microsoft, Google, Mastercard, Amazon and many others are only a small part of a crazy-long list.

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packaging design science

Packaging design as science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see its packaging, but have no clue what’s inside of it.

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workplace

Communication with client & design innovations

While working on the web-app, targeted for creative teams, our Approval Studio guys have carried out a big research, making interviews with Project Managers, Team Leads, Design Professors and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in Approval Studio blog.

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checklist

Five Achilles’​ Heels of Every Packaging Project

Each package is great in its own unique way, but most of them face pretty similar problems. We at Approval Studio have systematized the most typical issues and described five Achilles’ heels of every packaging project. Check yourself before adding a fresh artwork to your portfolio or sending it to a publisher. No need? Well, at least you can laugh at our witty out-of-the-context comments.

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