5 must-haves of successful project management. Checklist

What differs a good project manager from a bad one? The answer is the level of involvement. Read more

How to write effective creative briefs

The One About Creative Briefing

How to Write an Exceptional Creative Brief. The research by Approval Studio

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Profitability of the creative team

What decreases the profitability of a creative team? My personal experience in fixing that

I used to work as the Project manager and Creative director and noticed that the majority of our projects were losing profitability due to the simple reason – miscommunication. And I mean internal miscommunication within a team and with the client as well. As the result we had to miss the deadlines several times and clients were unhappy even if it wasn’t totally our fault. Read more