The 12 principles of a Designer

Today we have a bit of a non-standard blog entry. It’s not the interview but rather a lecture of a man working in the design sphere for over a decade. There will be no questions, just answers and there will be no real names. 

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What is online review and approval proofing software?

Definition of online proofing software

Online proofing software (creative approval software, artwork proofing software) is a specialized tool that organizes the workflow process for visual creative or design projects. It may include many different functions that vary depending on a developer, but the main feature is the ability to collect centralized feedback on certain artwork. Read more

We want to hear you!

Our team researches the possibility to reduce the operational costs for design and creative teams. As the outcome of our research, we intend to release the artwork review and approval process automation solution. Read more

Design & psychology

Today, I want to share with you, probably, the most interesting conversation that we had up until today. Daniel May is a design professional, who’s been working with such companies like Sony and BMG, and it’s possible, that some of his works you can find in your music collection on the CD covers. Nowadays, Dan shares his experience with students of the University of Nebraska, teaching the design and I really envy his students, as Daniel is magnificent storyteller and knows how to inspire people. Unfortunately, plain text of the interview cannot share the atmosphere that Daniel creates with the help of his voice, manner of speaking, body language… Read more

What is the best collaboration tool for UX\UI designers?

Today, we are talking to Andrii Horbachov and Dmytriy Kravchenko – the co-founders of Brave Wings digital bureau, UX\UI specialists from Ukraine. These guys have truly remarkable works in their portfolio, some of them can be found on Dribble, other projects cannot be shared in free access, due to contract restrictions, but believe me, they are even more interesting and complicated. Read more

Packaging design as science

I’ve heard a lot of criticism about the design choices made by different companies while releasing their products to the market. Nowadays, having a high-quality product in the box might be even less important than having a nice, eye-catching and appealing box, as when you “meet” the product for the first time – you see its packaging, but have no clue what’s inside of it. Read more

Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival horror roots, emphasizing exploration. 

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Communication with client & design innovations

While working on the web-app, targeted for creative teams, our Approval Studio guys have carried out a big research, making interviews with Project Managers, Team Leads, Design Professors and Specialists working in different creative spheres, such as packaging design, label design, interior design, UX/UI design, etc. The most interesting conversations will be published here, in Approval Studio blog. Read more

Roasting the Package of “Nonexistent Vodka”​

Today we are going to discuss a very unusual representative from the world of alcohol and rightfully judge it by its cover and package. Vodka Nonexistent – is its design as good? In the struggle for customer curiosity, Nonexistent plans to use two methods at once: optical illusion and space capture.

The bottle and lodgement merge on the shelf into one bright illusionist pattern, eventually evoking the question: “Is there any vodka at all?” creators imagined? Let’s take a closer look together. Read more

Five Achilles’​ Heels of Every Packaging Project

Each package is great in its own unique way, but most of them face pretty similar problems. We at Approval Studio have systematized the most typical issues and described five Achilles’ heels of every packaging project. Check yourself before adding a fresh artwork to your portfolio or sending it to a publisher. No need? Well, at least you can laugh at our witty out-of-the-context comments. Read more

Profitability of the creative team

What decreases the profitability of a creative team? My personal experience in fixing that

I used to work as the Project manager and Creative director and noticed that the majority of our projects were losing profitability due to the simple reason – miscommunication. And I mean internal miscommunication within a team and with the client as well. As the result we had to miss the deadlines several times and clients were unhappy even if it wasn’t totally our fault. Read more

Creative direction

What is the main cause of a headache in creative direction? Nick Schön`s vision

During the last months, I`m asking CDs, Art-Directors and design managers the one question – what is the main headache in their job? This exciting experience became a good source for some blog series I`ll share with you later

Nick Schon`s answer is great and I`d like to share it with you, guys as it is Read more