Today we are going to discuss a very unusual representative from the world of alcohol and rightfully judge it by its cover and package. Vodka Nonexistent – is its design as good? In the struggle for customer curiosity, Nonexistent plans to use two methods at once: optical illusion and space capture.

The bottle and lodgement merge on the shelf into one bright illusionist pattern, eventually evoking the question: “Is there any vodka at all?” creators imagined? Let’s take a closer look together.

Pavla Chuykina

‘’The first impression is often deceptive: the object may seem simpler than it actually is. Now let’s imagine that at this very moment, in this very box a non-existent vodka still exists. What is it: the principle of visual perception of an object, resembling an optical illusion, or just camouflage? Come closer and the non-existent will become a reality.’’

 

 

 

 

 

Creative Group

Design: Pavla Chuykina, Galima Akhmetzyanova

3D visualization: Pavel Gubin

Okay, now that we’ve seen the package from all the angles possible and checked what the designers themselves think about their creation, let’s lay out our opinion.

SUCCESSFUL:

  • “Bottle-in-the-club” attractiveness.
  • Logo and descriptors are emphasized with the form.
  • The stylish design of the fortress on the collar label.
  • The beneficial look from the edge.

CONTROVERSIAL:

  • Color and pattern overload.
  • Packaging solutions are more relevant to the cocktail category.
  • The disappearance trick only works on the shelf.
  • The front side displays the eerie “Non exist”.

So, what are your thoughts about design solutions of vodka Nonexistent? Maybe we should take a shot or two and discuss existing and non-existing benefits or drawbacks of the product afterward… Cheers?

Comments:

  1. Strongly disagree with a “color and pattern overload” thing. You guys still haven’t seen the package on the showcase among other products. Until eye-tracking checks are done, such claims are nothing more but personal tastes of the creative managers.
  2. “The disappearance trick only works on the shelf” – not controversial, but successful! Where else do you think it is supposed to work? On the table?

What do you think? Share your thoughts in the comments, please

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