How to write design feedback

Let me start this topic with a story from real life. I’m sure, you’ve had the similar situation as well. Read more

Design customers world map. Creating a global portfolio

Have you ever thought about what your neighbor thinks about you? If yes, this is the right article for you to read, you will finally know all the dirty things people talk behind your back. Read more

Why do you need online proofing tool in your MarTech stack

Saved money – earned money. Let’s talk about how do creative managers uplift profitability by automating approval workflow with online proofing tools Read more

Five signs Your team needs Online Proofing in 2019

Five signs Your team needs Online Proofing

 

Extension of digital marketing channels has rapidly enhanced the need for marketing teams and their services. However, the time given on completing the task has extremely decreased. Consequently, marketing people need to deliver the same quality content but in less time. Read more

How to write effective creative briefs

The One About Creative Briefing

How to Write an Exceptional Creative Brief. The research by Approval Studio

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What is online review and approval proofing software?

Definition of online proofing software

Online proofing software (creative approval software, artwork proofing software) is a specialized tool that organizes the workflow process for visual creative or design projects. It may include many different functions that vary depending on a developer, but the main feature is the ability to collect centralized feedback on certain artwork. Read more

Email proofing vs Design Proofing software: How to deliver faster

When I look around in offices, I typically see people sitting in front of their screens, reading, searching, and sorting through their email. For many years I have talked about this huge waste of time and money, especially in the graphic design industry, I’m talking about emails. As it turned out, not many people are aware that email is such a time waster. Read more

Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival horror roots, emphasizing exploration. 

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Roasting the Package of “Nonexistent Vodka”​

Today we are going to discuss a very unusual representative from the world of alcohol and rightfully judge it by its cover and package. Vodka Nonexistent – is its design as good? In the struggle for customer curiosity, Nonexistent plans to use two methods at once: optical illusion and space capture.

The bottle and lodgement merge on the shelf into one bright illusionist pattern, eventually evoking the question: “Is there any vodka at all?” creators imagined? Let’s take a closer look together. Read more

Five Achilles’​ Heels of Every Packaging Project

Each package is great in its own unique way, but most of them face pretty similar problems. We at Approval Studio have systematized the most typical issues and described five Achilles’ heels of every packaging project. Check yourself before adding a fresh artwork to your portfolio or sending it to a publisher. No need? Well, at least you can laugh at our witty out-of-the-context comments. Read more