Resident Evil VII Branding Analysis

Resident Evil 7: Biohazard is a survival horror game developed and published by Capcom, released in January 2017 for Windows, PlayStation 4, and Xbox One, and in May 2018 for the Nintendo Switch in Japan. Diverging from the more action-oriented Resident Evil 5 and Resident Evil 6, Resident Evil 7 returns to the franchise’s survival horror roots, emphasizing exploration. 

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Roasting the Package of “Nonexistent Vodka”​

Today we are going to discuss a very unusual representative from the world of alcohol and rightfully judge it by its cover and package. Vodka Nonexistent – is its design as good? In the struggle for customer curiosity, Nonexistent plans to use two methods at once: optical illusion and space capture.

The bottle and lodgement merge on the shelf into one bright illusionist pattern, eventually evoking the question: “Is there any vodka at all?” creators imagined? Let’s take a closer look together. Read more

Five Achilles’​ Heels of Every Packaging Project

Each package is great in its own unique way, but most of them face pretty similar problems. We at Approval Studio have systematized the most typical issues and described five Achilles’ heels of every packaging project. Check yourself before adding a fresh artwork to your portfolio or sending it to a publisher. No need? Well, at least you can laugh at our witty out-of-the-context comments. Read more

What decreases the profitability of a creative team? My personal experience in fixing that

I used to work as the Project manager and Creative director and noticed that the majority of our projects were losing profitability due to the simple reason – miscommunication. And I mean internal miscommunication within a team and with the client as well. As the result we had to miss the deadlines several times and clients were unhappy even if it wasn’t totally our fault. Read more